[Project#3] PUBG Global Championship

Overview

To build a strong fan base and increase live attendance for the PUBG Global Championship (PGC) 2022, the world’s largest battle royale esports tournament, KONEXA led a regional offline marketing campaign targeting audiences across the UAE. From concept development and booth design to on-site execution and event operations, KONEXA provided end-to-end support to help PUBG deepen its brand presence in the MENA market.

Project Scope

• Region: UAE (Dubai)

• Period: October – November 2022

• Key Locations:

  • Mall of the Emirates

  • JBR (The Beach)

  • La Mer

  • Burj Khalifah

  • Dubai Expo City

• Main Deliverables:

  • Custom-designed PUBG event booths

  • Offline fan festival operations

  • Projection mapping at Burj Khalifah

  • Cosplay, gameplay experiences, ticket promotions, and hashtag campaigns

Objectives

• Drive live audience attendance and engagement for PGC

• Strengthen PUBG’s brand experience in the MENA region

• Deliver an immersive esports festival across multiple physical locations

• Amplify social buzz through content-driven online campaigns도

Role

• Location negotiation & venue contracting (Malls / Outdoors)

• Booth structure & event space interior design

• Visitor flow planning & operational manuals

• Development of branded engagement content (e.g. PUBG Passport, Dance Battle)

• Video production, livestream coordination, promoter training & staffing

• Full turnkey operations including logistics, maintenance & customer service

Results

• Millions of impressions via JBR and Ain Dubai ad placements

• Over 150,000+ physical visitors

• 10,000+ social media shares (hashtags, photos, reels, etc.)

• Significant growth in brand awareness and fan base across MENA

EXPO CITY - Main Event

Insight

"Gaming is no longer just entertainment—it's a new dimension of brand experience, we go beyond execution. We design emotion,bridging global brands with local audiences through immersive, strategic activations."