[Project#1] Hyundai Motor – Dubai Ubora Tower Office Design & Fit-Out

Overview

This project involved the relocation and redesign of the Hyundai Motor Middle East & Africa Regional Headquarters into a dedicated full-floor office space. It was more than just spatial planning—it was a strategic initiative based on the concept of an Agile Workplace, aiming to maximize organizational growth, operational efficiency, and employee satisfaction.

Approach

• Translating Brand Identity into Space:While adhering to Hyundai’s global design guidelines, the space was tailored to local culture and business operations to create a workplace that truly reflects the Hyundai brand.

  
  

• Embedding a Flat Work Culture:All desks were arranged in a linear open-plan format to promote communication and a non-hierarchical working environment.

  
  

• Balancing Separation and Connectivity:Private areas such as the CEO office, VIP lounge, and boardroom were organically integrated with collaborative lounges, meeting rooms, and focus rooms.

  
  

• Digital Collaboration Infrastructure:The latest technologies were introduced, including high-quality video conferencing systems and smart meeting room booking systems.

  
  

• Sustainability & Future-Proofing:A timeless design approach was taken, using energy-efficient lighting and sustainable materials to ensure long-term usability and reduced environmental impact.

Key Space Highlights

• Reception & Welcome Zone:A clean and organized entryway designed with brand colors and sleek lines.

• Collaboration Area:Furniture layouts designed to promote teamwork, with lighting adjustable to the needs of the moment.

• Board Room & Meeting Rooms:Spaces differentiated by function, including rooms for presentations, virtual meetings, and small group brainstorming.

• Director & CEO Room:An independent space that ensures both privacy and symbolic leadership presence.

• Leisure Area & Canteen:A place for employees to rest and recharge, encouraging informal interaction outside of work tasks.

  
  

Design Element Summary

Space Type	Material / Tone	Keywords
Workstation	Light Concrete Floor	Openness, Focus, Consistent Tone & Manner
CEO Room	Dark Vinyl + Wood	Prestige, Privacy, Strategic Independence
Meeting Room	Acoustic Panel	Communication, Concentration, Versatility
Collaboration	Bright Fabric + Glass	Creativity, Collaboration, Visual Openness
Pantry & Lounge	Soft Color Palette	Relaxation, Comfort, Team Bonding

Results & Impact

• Enhanced Brand Experience:The entire space reflects Hyundai’s brand guidelines, offering a clear and cohesive brand experience to both visitors and employees.

• Improved Organizational Culture:The open layout and dedicated communication areas contributed to greater employee satisfaction.

• Increased Operational Efficiency:Workflow-oriented space planning and zoning helped improve overall productivity.

• Strengthened Regional Presence:As Hyundai’s regional hub, this office reinforces its stature at the heart of business activity in the Middle East and North Africa.

Vision

KONEXA’s brand design and interior consulting services go beyond simple aesthetics. We deliver real value to our clients’ businesses. Our expertise and creativity elevate brands and create meaningful spaces.

Now, explore a new dimension of brand design and interiors with KONEXA.Our mission is to deliver experiences that exceed expectations.